DoubleTick
CUSTOMER STORIES/DERIVATIVE TRADING ACADEMY
Derivative Trading Academy

50-60% event show rate with 200% higher remarketing CTR over email

Vinay Prajapati
Vinay PrajapatiCTO, Derivative Trading Academy
|2 MIN READ|
Derivative Trading Academy
EVENT SHOW RATE50-60%
RESPONSE TIME10
EVENT SHOW RATE50–60%
AT A GLANCE

The Story

Derivative Trading Academy (Algo Derivatives) is a specialised training organisation focused on stock market trading, particularly in the derivatives segment, since 2015. The company operates a hybrid model, offering both online and offline training courses & tools.

As a tech-led organisation, their CTO prioritises technical integration and marketing funnel efficiency. To manage their expansion into major hubs like Mumbai and Bengaluru, they partnered with DoubleTick to build a robust, automated communication ecosystem.

CHALLENGE 1

Complexity in Traditional CRM Adoption

Before adopting DoubleTick, the sales team struggled with traditional CRMs. The internal tools were described as “tricky” for salespeople to use, leading to operational friction.

SIMPLIFIED AUTOMATION-FIRST APPROACH
Intuitive InterfaceThe team moved salespeople to the DoubleTick dashboard, which mirrors the ease of standard WhatsApp.
Unified CommunicationInstead of juggling multiple tools, salespeople now engage with customers through a single WhatsApp interface.
Direct Sales GovernanceThe platform allows leaders to monitor response times and ensure every query is addressed.
CHALLENGE 2

Lead Decay and 24/7 Response Requirements

The Academy spends ₹4-6 lakhs monthly on Meta ads. Leads often arrive at all hours, including 2:00 AM. Without instant engagement, leads would “go cold.”

24/7 AUTOMATED ENGAGEMENT FUNNEL
Instant GratificationThrough integration with Meta and Google Sheets, leads receive an instant WhatsApp message the moment they register.
Interactive TriageAutomated messages include buttons allowing prospects to instantly register for seminars or initiate a chat with an agent.
Enhanced Show RatesBy providing immediate session details, the Academy achieves a 50–60% show rate for training events.
Vinay Prajapati
Derivative Trading Academy

“If we stopped using DoubleTick today, it would impact us a lot because our complete automation system would stop. It is 100% up to global technology standards.”

Vinay Prajapati

CTO, Derivative Trading Academy

CHALLENGE 3

Ineffective Remarketing

Traditional email remarketing campaigns were yielding poor results, with CTR often falling below 2% as messages were lost in “Promotions” folders.

HIGH-IMPACT WHATSAPP REMARKETING
Segmented RemarketingThe team categorises leads based on behaviour and sends tailored WhatsApp remarketing messages.
High-Visibility CampaignsBy moving remarketing to WhatsApp, the Academy achieved a 4–5% CTR, more than doubling email performance.
MEASURABLE IMPACT

What changed after DoubleTick

Shifted to Instant (under 10 seconds) via 24/7 automation.
10RESPONSE TIME
Achieved a consistent 50–60% show rate from registered leads.
50–60%EVENT SHOW RATE
Increased to 4–5% on WhatsApp, 200% increase over email.
4–5%REMARKETING CTR
Six sales members now manage leads entirely through the dashboard.
Sales Productivity
Vinay Prajapati
Derivative Trading Academy

“If we stopped using DoubleTick today, it would impact us a lot because our complete automation system would stop. It is 100% up to global technology standards and has helped our organization categorize leads and scale growth.”

Vinay Prajapati

CTO, Derivative Trading Academy

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