CUSTOMER STORIES/JEWEL CASA

From 10-12 to 70-80 new customers per month with 90% response rate

Ajay JainDirector, Jewel Casa

|3 MIN READ|

CUSTOMER ACQUISITION GROWTH7x

NEW CUSTOMER ACQUISITION10-12

MARKETING ENGAGEMENT (CTR)40-50%

AT A GLANCE

The Story

Jewel Casa is a leading online B2B platform that bridges the gap between jewellery manufacturers and retail showrooms across India. Led by Director Ajay Jain, the platform provides retailers access to collections from over 80+ top manufacturers in a single, unified digital interface.

Operating in a high-trust industry where personal relationships and visual catalogues are paramount, Jewel Casa transitioned from a small two-person operation to a robust digital-first enterprise. To manage this scale while maintaining the “personal touch” required in B2B jewellery sales, they integrated DoubleTick’s WhatsApp Business API solution into their core marketing and sales workflow.

CHALLENGE 1

Lead Filtration and Efficiency

With thousands of visitors landing on their website from Facebook and Instagram ads, the sales team struggled to distinguish between serious retail showroom owners and individual browsers. Even with a manual calling capacity of only 1,200 calls per day, the team was wasting time on unqualified leads.

AUTOMATED QUALIFICATION WORKFLOWS

Automated QualificationInstant automated messages are sent to every lead generated via social media.

Information-Gathering FormsIntegrated forms collect basic details to identify the lead’s business type.

Pre-Filtered RoutingThe system filters out individual browsers, ensuring only qualified retail showroom owners reach the sales representatives.

CHALLENGE 2

Manual Catalogue Sharing for 80+ Manufacturers

Managing and sharing massive catalogues from over 80 manufacturers was a massive bottleneck. Customers frequently requested specific images or links via WhatsApp, and manually sending them individually was a nightmare.

SELF-SERVICE WHATSAPP CHATBOT

Self-Service ChatbotAn interactive bot allows customers to browse manufacturers independently.

Dynamic Menu SelectionCustomers use menus to choose specific categories or filter by “ready stock” vs. “order-based” items.

Instant Asset DeliveryAutomatically shares relevant catalogue links and photos instantly without human intervention.

“Managing this whole scale without DoubleTick would have been quite difficult for us. It has been the biggest medium through which we are acquiring new customers.”

Ajay Jain

Director, Jewel Casa

CHALLENGE 3

Maintaining Personal Relationships at Scale

Standard “Company Broadcasts” were impersonal and often felt like spam to retailers, leading to low engagement. Asking 25 individual salespeople to manually message 150 leads each was physically impossible.

MULTI-WABA INTEGRATION

Multi-WABA IntegrationConnects 25+ individual professional phone numbers to a single, central dashboard.

Familiar-Number BroadcastsMarketing messages are sent from the specific salesperson’s number that the customer already knows.

Centralised ManagementSales leaders manage and monitor all individual interactions from one hub to ensure consistency and a “personal touch” at scale.

MEASURABLE IMPACT

What changed after DoubleTick

Increased from 10-12 customers per month to 70-80 per month.

10-12NEW CUSTOMER ACQUISITION

Click-through rates jumped from 40-50% to 70-80%.

40-50%MARKETING ENGAGEMENT (CTR)

Achieved a 90% response rate due to personalised communication from individual sales numbers.

90%CUSTOMER RESPONSE RATE

The team expanded from 2 to 25 members, managing outreach to 5,000-7,000 jewellers daily.

2OPERATIONAL EFFICIENCY

Established regular repeat purchases, with most customers buying at least every three months.

Purchase Frequency

“Managing this whole scale without DoubleTick would have been quite difficult for us. It has been the biggest medium through which we are acquiring new customers and strengthening our marketing. Our efficiency has improved because the team no longer needs to message everyone individually—they can focus on the conversation while the system handles the reach.”

Ajay Jain

Director, Jewel Casa

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