CUSTOMER STORIES/JEEM MARKETING

Conversion rate jumped from 50% to 80% with instant lead assignment

TaimoorJeem Marketing

|3 MIN READ|

CONVERSION RATE (FROM 50%)80%

CONVERSION RATE50%

RESPONSE TIME24-48

AT A GLANCE

The Story

Jeem Marketing is a diversified service-based company based in Dubai specialising in three core segments: Jeem Drive (driving license services), Travel & Tourism, and Jeem Finance (company formation and business licensing).

Before adopting a professional solution, the team managed their entire sales operation through manual processes. As lead volumes grew across their driving license and licensing segments, the management team recognised that their existing system was failing to keep up with modern customer expectations.

CHALLENGE 1

Inefficient Lead Distribution and Delayed Responses

Jeem Marketing originally used Google Sheets to manage leads. Data was manually assigned to agents, creating a significant time lag. If a customer clicked an ad at midnight, the lead wouldn’t reach an agent until the next day or even 48 hours later.

AUTOMATED LEAD-TO-AGENT JOURNEY

Instant Auto-AssignmentLeads from “Click-to-WhatsApp” ads are now automatically assigned to agents the moment they enter the system.

Quick Response TriageThe system ensures that the first point of contact happens in seconds rather than days.

Mobile AccessibilityAgents can access leads via the DoubleTick mobile app while travelling.

CHALLENGE 2

Lack of Transparency and Agent Accountability

With Google Sheets, management had to rely solely on what agents reported. It was difficult to verify if an agent actually called a lead, what the conversation entailed, or why a lead was marked as “dead.”

TRANSPARENT CONVERSATIONAL CRM

Real-Time MonitoringRole-based access allowed management to view live chats and agent responses for quality control and coaching.

Activity TrackingEvery note, status update, and timestamp is recorded.

Centralised DashboardManagement can audit any agent’s dashboard to ensure high-priority leads are being worked on.

“DoubleTick is perfect, smooth, and user-friendly. For a business owner, the biggest worry is their team wasting investment; DoubleTick is the solution because it gives you eyes on everything.”

Taimoor

Jeem Marketing

CHALLENGE 3

Poor Lead Nurturing and Trust Issues

Agents were previously contacting leads from different individual non-governed WhatsApp numbers, which created trust issues with customers.

UNIFIED OFFICIAL IDENTITY

Official WhatsApp IdentityAll communication now flows through a single, official Jeem number, significantly increasing customer trust.

Automated ChatbotsPre-set bots ask qualifying questions before an agent steps in. By the time the agent joins, they have 80-90% of the customer’s history.

Dead Lead RevivalThe team uses “Broadcast” to send promotional messages to 1,000+ old warm leads.

MEASURABLE IMPACT

What changed after DoubleTick

Increased from 50% (5/10 leads) to 80% (8/10 leads).

50%CONVERSION RATE

Shifted from 24-48 hours to near-instantaneous responses.

24-48RESPONSE TIME

Successfully re-engaged dead leads via segmented broadcasting.

Lead Recovery

Significant reduction in customer scepticism due to the Official Business Profile.

Trust Factor

“DoubleTick is perfect, smooth, and user-friendly. For a business owner, the biggest worry is their team wasting investment; DoubleTick is the solution because it gives you eyes on everything. If you want to grow without stopping, this is the platform for you.”

Taimoor

Jeem Marketing

SEE HOW OTHERS DID IT

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