Lynk Taxis is a prominent transportation brand based in Dublin, Ireland. Operating in a market where WhatsApp is the primary communication tool, Lynk Taxis manages a complex ecosystem of hundreds of drivers and a large retail customer base.
Two years ago, the company faced a significant operational bottleneck: their communication was heavily manual, relying on physical phone calls and fragmented emails. They integrated DoubleTick’s WhatsApp API directly into their engineering stack, transforming their mobile app journey into an automated, high-conversion funnel.
Lynk Taxis struggled with high “dropout” rates during the driver registration process. Without data visibility, the team didn’t know at which point potential drivers were abandoning the sign-up flow.
The recruitment team could only handle 10–12 new driver sign-ups per week because every lead required manual input and physical calls.
“Our sign-up processes are now super streamlined thanks to DoubleTick and WhatsApp. It has definitely, definitely changed the way we do business.”
Leidy
Project Lead, Lynk Taxis
Once drivers were onboarded, there was no systematic way to check on their activity levels. Inactive drivers churned silently.
“Our sign-up processes are now super streamlined thanks to DoubleTick and WhatsApp. It has definitely, definitely changed the way we do business.”
Leidy
Project Lead, Lynk Taxis
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