Established in 2020, Mayfair Wrapping has rapidly ascended to become Dubai’s premier residential and commercial wrapping specialist. With a British management team at the helm and over 6,000 successful installations completed across the UAE, the company has built its reputation on premium interior transformations.
In the high-stakes luxury furnishing market, customer experience is the primary differentiator. Operating in the Middle Eastern and European markets, the team recognised that even a single delayed response could result in thousands of dollars in lost revenue. To scale their operations, Mayfair Wrapping partnered with DoubleTick to integrate their Meta Ad funnels with a seamless, automated WhatsApp customer experience.
Prospects inquiring via Instagram, Facebook, or Google expect immediate gratification. During peak hours, inquiry volume often outpaced agent capacity, leading to “lead decay.”
Not every inquiry is a “ready-to-buy” customer. Agents were spending significant time manually asking basic questions, which distracted them from closing high-value deals.
“The experience with DoubleTick has been amazing. We were referred, and surely in a short period of time, we have been able to streamline our processes.”
Becky Martin
CEO of Mayfair Wrapping
Before 2025, Mayfair Wrapping struggled to connect Meta Ad spend to actual closed deals on WhatsApp. Without knowing which ads were driving revenue, the marketing team was hesitant to increase budgets.
When a lead moved from a pre-sales bot to a human agent, or from one agent to another during shift changes, context was often lost. Clients felt frustrated having to repeat their requirements.
Leads coming in late at night or over weekends often went cold by the time the office opened the next morning.
“The experience with DoubleTick has been amazing. We were referred, and surely in a short period of time, we have been able to streamline our processes.”
Becky Martin
CEO of Mayfair Wrapping
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