Asico Group is a diversified conglomerate based in the UAE, managing a wide spectrum of real estate services, including property and facility management, brokerage, development, and landscaping. With a portfolio of over 3,000 apartments under management, the group faced a massive operational challenge.
Shiraz, Senior Marketing Manager at Asico, sought to move away from legacy communication vendors due to poor support and technical limitations. By implementing DoubleTick, Asico transformed its facility management from a manual, call-heavy operation into an automated, WhatsApp-first service engine.
Asico received 3,000 to 4,000 service calls monthly. Admin staff had to manually register tenant details, Emirates IDs, and complaint descriptions before uploading them to the CRM.
Previously, there was a significant delay (averaging 3 hours) between a tenant reporting an issue and the facility team receiving the details.
“Many platforms have similar options, but it’s the support that keeps DoubleTick apart. Our connection delay for tenants was reduced from three hours to thirty minutes.”
Shiraz
Senior Marketing Manager, Asico Group
In the Dubai real estate market, Meta leads cost 200–250 AED per lead. Many leads stop responding after a few months, representing a massive loss in potential ROI.
“Many platforms have similar options, but it’s the support that keeps DoubleTick apart. Our connection delay for tenants was reduced from three hours to thirty minutes. In new property sales, we’re even reviving leads from seven months ago who are now ready to buy.”
Shiraz
Senior Marketing Manager, Asico Group
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