The “Excel Sheet” Bottleneck
The Marketing Manager had to manually collect leads from multiple social platforms, compile them into Excel sheets, and then manually assign them to 20-25 different salespeople.

Finance Car Dubai is a premier dealership in the UAE specializing in the high-velocity used car market. With a sales team of over 30 agents and a massive influx of leads from social platforms like Facebook, Instagram, and TikTok, the company faced a critical operational bottleneck.
Before adopting DoubleTick, their marketing and sales alignment was managed through manual data entry and batch processing, which hindered their ability to capitalize on the “speed-to-lead” advantage crucial in the automotive industry.
The Marketing Manager had to manually collect leads from multiple social platforms, compile them into Excel sheets, and then manually assign them to 20-25 different salespeople.
Leads were distributed in batches. A Marketing Manager would wait to collect 5-10 leads before assigning them, meaning a customer who inquired in the morning might not hear back until the afternoon.


“Through this platform, my life became easy. I don’t need to manually distribute leads through Excel sheets anymore. Even with 30 agents, everyone knows exactly what to do.”
Marketing Manager
Finance Car Dubai
It was nearly impossible to track how long an agent took to reply to a lead or to monitor the quality of interaction across a team of 30.


“Through this platform, my life became easy. I don’t need to manually distribute leads through Excel sheets anymore. Even with 30 agents, everyone knows exactly what to do, and the customer always gets a reply on time.”
Marketing Manager
Finance Car Dubai