GFS Developments is a prominent real estate marketing firm based in Dubai with a global reach, including offices in the UK. Operating in the high-stakes Dubai property market, the team manages massive lead volumes from Facebook Meta ads and maintains a network of over 20,000 brokers.
Before partnering with DoubleTick, GFS utilized GalaBox but struggled with a complex user interface and a disjointed lead distribution process. The nature of real estate demands ultra-fast lead-to-call time; even a few minutes of delay can result in a lead going “dry.”
The marketing team found previous platforms difficult to navigate, specifically regarding campaign setup and contact management.
Leads were previously managed via Excel sheets, creating a significant lag between lead capture and salesperson contact.
“If you told me tomorrow that DoubleTick wasn’t working for a week, it would be total panic. We are relying on it too much because it saved our time and directly resulted in six to seven closures every month.”
Mudassir Rizvi
Marketing Team, GFS Developments
Real estate ads often attract non-serious inquiries or job seekers, wasting the sales team’s time.
“If you told me tomorrow that DoubleTick wasn’t working for a week, it would be total panic. We are relying on it too much because it saved our time and directly resulted in six to seven closures every month.”
Mudassir Rizvi
Marketing Team, GFS Developments
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