Excel Industries, led by CEO and MD Vigneshwar, is a premier B2B packaging manufacturer based in Madurai, Tamil Nadu. Specialising in customizable shopping bags, the company serves a high-volume market where branding and precision are paramount.
Despite having a strong product, Excel Industries faced the classic “leaky bucket” problem: they were generating a massive volume of leads through Meta ads, but manual follow-ups were inconsistent, and specific technical requirements for B2B orders were getting lost in fragmented chat threads.
Generating 150–200 leads daily created a manual nightmare. Many prospects would stop replying after the initial inquiry, and the sales team lacked bandwidth to chase every “silent” lead.
B2B orders require gathering specific logo files and printing specs. Previously, these details were trapped on individual agents’ phones. If an agent was busy, the order died.
“By letting DoubleTick handle the qualification, lead pushing, and retargeting, the staff can focus exclusively on the technical details that close the deal.”
Vigneshwar
CEO & MD, Excel Industries
Tracking lead stages on standard WhatsApp is nearly impossible at scale. Moving lead data into a CRM usually requires expensive third-party tools.
“Excel Industries has proven that for B2B manufacturing, the “human touch” shouldn’t be a bottleneck—it should be a closing tool. By letting DoubleTick handle the qualification, lead pushing, and retargeting, the staff can focus exclusively on the technical details that close the deal.”
Vigneshwar
CEO & MD, Excel Industries
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