DoubleTick
CUSTOMER STORIES/VASANT MASALA
Vasant Masala

110,000+ retailers engaged with 44% read rates across segmented WhatsApp campaigns

Marketing LeadVasant Masala, Ahmedabad
|2 MIN READ|
Vasant Masala
RETAILERS ENGAGED110K+
RETAILER DATABASE MANAGED1,10,000+
SEGMENTED REGIONAL REACH35,000+
AT A GLANCE

The Story

Managing a database of over 110,000 retailers requires a level of communication infrastructure that personal WhatsApp or standard business apps simply cannot support. Vasant Masala’s Ahmedabad-based marketing lead manages a massive ecosystem of retailers and end consumers.

Vasant Masala’s primary objective is to maintain high-frequency brand awareness through monthly broadcasts and to digitise lead collection at major industry expos. By transitioning to DoubleTick, the organisation moved away from “manual lead collections” to a robust, API-driven communication funnel.

CHALLENGE 1

The Impossibility of Retailer Engagement at Scale

With a database exceeding 1.1 lakh members, traditional communication methods were impossible to scale. If 35,000+ retailers in a specific region needed to be engaged, there was no high-engagement communication channel.

STRATEGIC SEGMENTED CAMPAIGNS
Region-Specific MessagingUsing DoubleTick’s official API, the brand triggers region-specific personalised messages to tens of thousands of retailers simultaneously.
Consistent ReachThey now consistently reach their database 4–5 times a month with brand awareness content.
CHALLENGE 2

Disorganised Data Collection at Expos

At industry expos, collecting participant data was a manual, error-prone process. During rush, many leads went uncaptured.

QR CODE LEAD CAPTURE
QR Code at BoothsParticipants scan a code that redirects them to WhatsApp, automatically collecting the lead on DoubleTick.
Auto Broadcast ListThis auto-creates their “broadcast list” specifically for event participants.

“Managing a database of 1.1 lakh people was simply not possible before. DoubleTick has allowed us to digitize our expo entries and maintain consistent awareness.”

Marketing Lead

Vasant Masala, Ahmedabad

CHALLENGE 3

Managing Redundant Queries with a Lean Team

After a campaign goes live, retailers respond back bringing high volume queries that need to be filtered for different internal departments.

TAG-BASED AUTOMATION
Auto-TaggingWhen a response comes in, the user auto-applies specific tags. These tagged leads are then notified to the concerned teams.
MEASURABLE IMPACT

What changed after DoubleTick

1,10,000+ active retailers engaged with up to 5 broadcast communications per month.
1,10,000+RETAILER DATABASE MANAGED
35,000+ retailers engaged twice every week.
35,000+SEGMENTED REGIONAL REACH
~44% read rate (15,000 reads on 21,000 deliveries).
44%VISIBILITY/READ RATE

“Managing a database of 1.1 lakh people was simply not possible before. DoubleTick has allowed us to digitize our expo entries and maintain consistent awareness. We can confidently launch competitions for 60,000 people at a time, knowing the system will handle the volume seamlessly.”

Marketing Lead

Vasant Masala, Ahmedabad

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