DoubleTick
WHATSAPP LEAD GENERATION

Turn every Click-to-WhatsApp ad into a qualified lead

The only WhatsApp platform with native Conversions API, CTWA retargeting, and full funnel attribution. Stop losing leads between the ad click and the conversation — and give Meta's algorithm the signals it needs to find you better prospects.

CTWA Ads visual
Conversions API visual
Retargeting visual
QR & Widgets visual
Green Tick visual
PROBLEMS

You're paying for ad clicks but can't see what happens after they reach WhatsApp

Leads click your Click-to-WhatsApp ad, land in a conversation — and then disappear into a black hole. No attribution, no retargeting, and no way to tell Meta which leads actually converted.

Problem 1

Leads drop off between the Facebook ad click and the WhatsApp conversation

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Problem 2

No way to attribute WhatsApp leads back to specific CTWA campaigns

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Problem 3

You can't retarget people who started a WhatsApp conversation but didn't convert

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Problem 4

Meta's algorithm can't optimize your ads without conversion signals from WhatsApp

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FEATURES

From CTWA ad click to WhatsApp conversation — with zero friction and full tracking.

CTWA ad integration

Run Facebook and Instagram Click-to-WhatsApp ads that open conversations directly in your inbox.

72-hour free messaging window

Engage CTWA leads for free within 72 hours of their ad click — no template costs.

Auto-trigger bots on ad leads

Launch qualification bots automatically when leads arrive from Click-to-WhatsApp ads.

Lead source tracking

Track every ad click to WhatsApp conversation to conversion with full campaign attribution.

01

Lower Cost Per Lead

Conversions API signals train Meta to find better leads — your CPL drops over time.

02

Full Funnel Attribution

See exactly which CTWA campaign, ad set, and creative drove each WhatsApp conversion.

03

No Lead Leakage

Bot automation captures every Click-to-WhatsApp lead the moment they arrive.

04

Retarget the Warm Leads

Re-engage WhatsApp leads on Facebook and Instagram who didn't convert the first time.

KEY DIFFERENTIATOR

The Click-to-WhatsApp ads stack most platforms can't offer

Running CTWA ads without Conversions API and retargeting is guesswork. DoubleTick closes the loop from ad click to WhatsApp conversation to revenue.

Click-to-WhatsApp ad integration

DoubleTick

Full CTWA support

OthersBasic

Meta Conversions API (CAPI)

DoubleTick

Automatic event tracking

Others✗

CTWA retargeting audiences

DoubleTick

Build audiences from WhatsApp conversations

Others✗

Full funnel attribution

DoubleTick

Ad → conversation → sale

OthersClick metrics only

Separate CTWA lead triggers

DoubleTick

Different bot flows for ad leads vs organic

OthersGeneric triggers

72-hour free window tracking

DoubleTick

Built-in countdown

OthersManual tracking

RoAS tracking for WhatsApp

DoubleTick

Revenue attributed to ads

Others✗

Green Tick application support

DoubleTick

Guided verification

OthersSelf-service

Most WhatsApp platforms stop at “receive the lead.” DoubleTick tracks the full CTWA journey — from ad impression to WhatsApp conversation to closed deal — and feeds conversion data back to Meta so your next campaign performs better.

FULL FUNNEL

See the complete journey from Click-to-WhatsApp ad to revenue

Not just clicks. Not just conversations. The full picture — from the Facebook ad that started it to the deal that closed on WhatsApp.

Funnel dashboard visual

Attribute every rupee

Know exactly which CTWA campaign drove which customer — down to the creative level.

Optimize in real time

Conversions API signals let Meta auto-optimize ad delivery toward your best WhatsApp leads.

Close the retargeting loop

Bring back warm leads with retargeting ads that reopen their original WhatsApp conversation.

USE CASES

Acquire shoppers on Instagram. Convert them on WhatsApp with CTWA ads.

Product discovery ads

Click-to-WhatsApp ads that drop shoppers into a product recommendation conversation.

Cart recovery via retargeting

Retarget abandoned carts on Facebook with ads that reopen the WhatsApp conversation.

Post-purchase upsell

Conversions API tracks purchases and triggers WhatsApp upsell campaigns automatically.

FAQ

Frequently asked questions

Everything you need to know about Click-to-WhatsApp ads and WhatsApp lead generation with DoubleTick

CTWA ads are Facebook and Instagram ads where the CTA button opens a WhatsApp conversation instead of a landing page. Leads land directly in your WhatsApp inbox — no form friction, no page load, no drop-off between click and conversation.

DoubleTick automatically sends conversion events — leads qualified, purchases made, bookings confirmed — from WhatsApp back to Meta via the Conversions API. This trains Meta’s algorithm to find more people like your best leads and lowers your cost per acquisition over time.

Yes. DoubleTick lets you build custom audiences in Meta Ads Manager from people who started WhatsApp conversations through your Click-to-WhatsApp ads. You can show them retargeting ads on Facebook and Instagram — and clicking the ad reopens their original WhatsApp chat.

Three ways: the 72-hour free messaging window eliminates template costs for CTWA leads, bot automation qualifies leads instantly so agents focus on high-intent prospects, and Conversions API data trains Meta to deliver your ads to better-converting audiences over time.

Yes. CTWA ads are created in Meta Ads Manager (for Facebook and Instagram). DoubleTick connects to your Meta Business account to receive the leads, trigger bots, track attribution via Conversions API, and build retargeting audiences — all from one dashboard.

Yes. DoubleTick has separate triggers for “Lead from CTWA” and “Message from CTWA” — so ad leads get a dedicated qualification flow while organic messages follow your standard bot. No other platform offers this level of trigger specificity.

EXPLORE DOUBLETICK

Everything you need for WhatsApp at scale

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AI Suite

AI agents that read, understand, and act across every WhatsApp conversation. CX intelligence, summaries, and governance.

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Manage

One shared team inbox for 500+ WhatsApp numbers. Role-based access, CRM-grade contacts, and full audit trails.

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Engage

WhatsApp broadcasts with 98% open rates. Carousel templates, WhatsApp Forms, retargeting, and campaign analytics.

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Automate

No-code chatbot builder with 15+ triggers, AI agents trained on your content, and native CRM integrations.

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Analyse

Enterprise dashboards, AI-powered conversation insights, agent performance tracking, and campaign attribution.

Start today

Turn conversations
into conversions

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