CUSTOMER STORIES/AMITY UNIVERSITY JHARKHAND

40% more qualified leads with 10% conversion via Multi-WABA counsellor WhatsApps

Rakesh KumarManager - Admissions & Marketing, Amity University Jharkhand

|3 MIN READ|

MORE QUALIFIED LEADS40%

ENROLLMENT GROWTH15%

WHATSAPP CONVERSIONS38

AT A GLANCE

The Story

Amity University Jharkhand operates in one of the most competitive educational landscapes in India. With a brand reputation that attracts four times more applications than available seats, the university faces a massive admission challenge every year.

To manage this rush, Rakesh Kumar, Manager of Admissions and Marketing, moved beyond traditional lead forms with DoubleTick’s Multiple WhatsApp Business Accounts (Multi-WABA) strategy. By deploying 11 distinct counsellor WhatsApp numbers, Amity transformed its Meta Ad strategy into a highly personalised, high-conversion engine where students land directly into a counsellor’s chat.

CHALLENGE 1

The “Generic Inbox” Friction

Students landing on a single WhatsApp admission number faced long wait times and a generic, robotic experience. Thousands inquiring simultaneously created a bottleneck that dampened excitement and led to heavy lead drop-offs.

INTEGRATED ADMISSION FUNNEL VIA MULTI-WABA

Direct Counsellor LandingMeta Ads configured so students landed directly on one of 11 specific counsellor WhatsApp numbers.

Instant PersonalisationStudents were greeted by automation from the dedicated counsellor’s WhatsApp, establishing an immediate human connection.

Parallel ProcessingLoad distributed across 11 WABAs eliminated the queue system, ensuring zero wait time during peak hours.

CHALLENGE 2

Repetitive Queries Buried the Counsellors

Without a pre-qualified funnel, counsellors spent their time answering the same scholarship and entrance-date questions instead of having high-value conversations with serious applicants.

AUTOMATED SCHOLARSHIP BOTS ON EVERY WABA

Self-Service NurturingA DoubleTick bot handled scholarship eligibility checks before a counsellor stepped in, freeing up precious bandwidth.

Qualified Hand-offsCounsellors only took over once the bot had nurtured and qualified the lead, making workload up to 40% more efficient.

Automated NudgesNon-reachable students were re-engaged automatically, reviving interested students into the qualification funnel.

“In the competitive age of the education industry, being fastest and safest is the priority. I would choose DoubleTick as ‘The Flash’ — it is the fastest superhero solution for me to communicate with students in the market right now.”

Manas Ranjan

Head of Digital Marketing, Amity University Ranchi

CHALLENGE 3

Disconnected “Student-Counsellor” Journeys

A student might talk to a bot on one day and a round-robin assigned counsellor on another. This lack of “chat ownership” made students feel like just another contact in the database.

PERSISTENT COUNSELLOR ASSIGNMENT

One-to-One OwnershipThe student landed on a specific counsellor’s Multi-WABA number from the ad — that counsellor owned the relationship from inquiry to enrollment.

Seamless Lifecycle ManagementThe same number was used for follow-ups on pending documents and entrance test schedules, making it feel like a concierge service.

CHALLENGE 4

Students Didn’t Answer Cold Calls

Cold calling raw leads was failing — students rarely picked up calls from unknown numbers, and connectivity ratios stayed low.

CLICK-TO-WHATSAPP (CTWA) AD DOMINANCE

Warm ConnectivityCTWA ads landing on Multi-WABA numbers eradicated the connectivity issue — counsellor automation engaged students instantaneously.

Higher Positive FeedbackCounsellors reported much higher positive response as students felt they were speaking with an expert from the Amity Admission team.

CHALLENGE 5

No Visibility Across 11 Counsellors

Without a central dashboard, the admissions manager had no way to track counsellor performance, filter junk leads, or ensure quality conversations were happening.

CENTRALISED GOVERNANCE, DECENTRALISED NUMBERS

Managerial VisibilityA single DoubleTick dashboard to monitor all 11 threads simultaneously, ensuring quality and response speed.

Systematic Junk EradicationAutomatic filtering of non-serious inquiries allowed counsellors to deeply engage with high-potential leads.

Scaled BroadcastsCounsellors segmented re-marketable leads and ran additional scholarship campaigns at low cost and effort.

MEASURABLE IMPACT

What changed after DoubleTick

15% increase in total admissions.

15%ENROLLMENT GROWTH

38 direct admissions from the WhatsApp funnel alone.

38WHATSAPP CONVERSIONS

40% more qualified leads reaching counsellors.

40%LEAD QUALITY

4,388 leads handled across CTWA campaigns.

4,388VOLUME PROCESSED

438 hot leads — 10% of all inbound qualified.

438QUALIFICATION RATE

Zero wait — auto round-robin across 11 numbers.

11RESPONSE TIME

11 counsellors managed 4x the application volume.

11TEAM CAPACITY

80% of repetitive queries handled by bots.

80%AUTOMATION

“DoubleTick and its Multi-WABA setup gave us the edge to target a perfect group of students. My counsellors were relaxed because the mundane work was taken care of, and students were nurtured positively before we even spoke to them. It has increased our admission numbers by 15% and has become an essential, integral part of our day-to-day life.”

Rakesh Kumar

Manager - Admissions & Marketing, Amity University Jharkhand

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